Air Arabia’s ‘Charity Cloud’ Program Wins ‘Corporate Social Responsibility Initiative of the Year’ Award
Air Arabia, the Middle East and North Africa’s first and largest low-cost carrier, has won the award for ‘Corporate Social Responsibility’ Initiative of the Year’ for its ‘Charity Cloud’ program at Aviation Business Awards 2016 held recently at the Conrad Hotel, Dubai.
Currently in its tenth edition, the Aviation Business Awards is a prestigious event that gives out awards annually in 15 categories, covering the airline, airport and cargo sectors to celebrate the achievements of leading players and their contributions to the region’s aerospace industry.
Adel Al Ali, Group Chief Executive Officer of Air Arabia, said: “To be singled out for recognition for our CSR efforts speaks at length about our business philosophy that has helped us cruise to high altitudes of success. As a responsible business, we believe that in addition to striving to make air travel more affordable and delivering a high-quality passenger experience, we must also commit to creating opportunities that will improve the quality of life for underprivileged communities.”
The top prize in the Low Cost Carrier (LCC) category for Air Arabia comes against a backdrop of strong strategic gains in the past months, demonstrating resilience and business strength in an economically competitive environment.
Long recognised as a CSR leader within the aviation industry, Air Arabia’s Charity Cloud Program was launched in 2005 in collaboration with Sharjah Charity International and id dedicated towards improving the lives of the underprivileged through investing in education and healthcare establishments across the world. Today, Charity Cloud is home for a large number of schools and clinics operating in needy communities.
Air Arabia currently operates flights to over 120 destinations in 33 countries from five hubs across the Middle East, Africa, Asia, and Europe.